Creating a toxic-free tomorrow with the Environmental Defense Fund


Environmental Defense Fund
Environmental Defense Fund


Consumer Products

What we delivered

  • Discovery recap
  • Landscape analysis
  • Positioning recommendations
  • Strategic pathways
  • Strategy scorecard


The Environmental Defense Fund (EDF) wanted to leverage its influence and resources to combat the prevalence of harmful chemicals in everyday products. Workshop guided the team through a process to identify the most impactful pathways for EDF to make safer products the norm.


  • Informed decision-making: Our landscape analysis and scorecard provided EDF with rich information and clear logic to identify the best opportunities.
  • Collaborative approach: Engaging with peer NGOs ensured that EDF's efforts would be complementary to existing initiatives for a multiplier effect.
  • Iterative strategy: We used an agile approach and built out strategy in an interactive way through weekly sprints with our client partners.


Modern products are riddled with dangerous substances that are harmful for both humans and the planet. The EDF+Business team aimed to use its influence to reduce these pervasive toxic chemicals. But the path to achieve this was unclear in a crowded landscape of corporate leaders, solution providers, NGOs and regulators.


  • Landscape analysis: Conducted an extensive review of organizations and companies addressing toxic chemicals to identify gaps and opportunities.
  • Stakeholder engagement: Completed discovery interviews with business, regulatory and NGO leaders to understand current state and identify opportunities for EDF to have the most impact.
  • Strategy scorecard: Developed a scorecard to help EDF evaluate their options, and determine where they could have the most strategic impact.

More examples of our work